New releases from M&M

Sculpted clothing wow

http://slurl.com/secondlife/DoubleMM/183/113/77

M&M Creations, new releases

wow up to release 7th edition with these body shapes amazing for making sculpt based wear.

Find them all at M&M Creations

New Dana's Delight Wedding Fashion !

Today we got a wonderfulll show - The show we all had been waiting for. Amazed about the weddingfashion created by our own Dana Vanmoer. Words by Pup Witherspoon.












A group of us were privileged to see the launch of dana’s newest designs, an incredible array of wedding gowns, bridesmaid’s dresses, tiaras and fabulous prim bouquets. Beautiful laces, amazing taffetas, incredible details and skirts that can’t be adequately described floated down the runway.












Fabulous necklines, beautifully detailed sleeves, and amazing bodices brought ohhhs and ahhhs from the crowd, but the skirts.. oh my….fabulous prim creations that floated and swirled, with amazing under layers and over layers had us all enthralled.No doubt ladies are already scheming on how to get their SL sweetheart to pop the question, so that they can purchase one of these fairy-tale gowns. Me – I’m going to buy one and not wear the veil, and pretend it’s just an amazing white evening gown !!!!

New Dana's Delights Fashion Show

AVENUE Models is proud to debut the exclusive wedding collection of New Dana's Delights, NDD. A skillful and well-tailored line of colourful wedding fashion, NDD launches it's new wedding line of gowns, bridesmaid dresses, tiaras and bouquets this Saturday.

Just in time for this summer's wedding blitz, this is a show not to be missed by all soon to be brides on the grid. Please join AVENUE Models Livia Mastroianni, Ivyana Szondi, Nezsy Herstein, Laury Sands, Mavi Beck and Haruka Kish as they glide down the aisle-like runway in the incredible fashions of New Dana's Delights.

When:
Saturday, May 23, 2009 1pm SLT

Where:
http://slurl.com/secondlife/Royal%20Properties/177/180/1001

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New Dana's Delights is the collection of masterful designs by creator Dana Vanmoer. More known for her work with SL-Newspaper, it may come as a surprise to know Dana is a skillful designer in RL. Making the natural shift as a designer in SL, Dana finds relaxation and fun in her talent and has to this point kept her sl-work separate.

NDD caters to the ladies, from business wear, casuals, and evening wear to her new line of wedding gowns and accessories. The feminine ladies suits have been the most popular of Dana's main line up to this point, but she suspects the wedding collection will soon eclipse it. With the support of close friends and partner James, Dana has successfully opened 4 stores around the grid.

For more information please visit Dana's mainstore or blog, both listed below.

http://newdanasdelights.blogspot.com/
http://slurl.com/secondlife/Ian%20Bernard/101/153/37
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AVENUE Models is SL's premier modeling agency with the most magnificent and professional setup for top supermodels.

AVENUE Inc, is the umbrella company for AVENUE Models, AVENUE Studio, AVENUE Models Academy and AVENUE Magazine. AVENUE was founded by Rusch Raymaker, CEO, and by her side is a team of highly professional and qualified fashion, creative and marketing professionals striving to continuously take the world of fashion to another level.

For more information please contact Jesika Contepomi, Vice President of Marketing for AVENUE Inc.

Email: jesika@avenuesl.com
Website: http://www.avenuesl.com

AVENUE Models Academy Graduation Show Sponsored by Bare Rose

Come out to show your support of the next graduating class of models from AVENUE Models Academy September 14, 2008 at 12 noon slt.
AVENUE Models Academy is proud to announce the second graduating class of its prestigious academy. The class consists of five graduates: Livia Mastroianni, Vera Canning, Maxmillion Carling, Kora Ling, and Sevenstar Amat. The fabulous five will sashay down the catwalk wearing clothing by the one and only Bare Rose. Bare Rose is known for its awesome clothing line with very affordable prices. They carry an assortment of clothing from casual to formal, punk to goth, and even fantasy outfits. The model trainees of AVENUE are excited to be able to have their names associated with a line such as Bare Rose.

The modeling classes are taught by models and fashion professionals who teach the model trainees what it takes to make it on the runways of SL. The fashion professors consist of Summer Deadlight (founder of Runway Kidz), Emmz Tzara (Fashion Stylist of Runway Magazine), Kryptonia Paperdoll (Head Instructor and VP of AVENUE Models), Tillie Ariantho (AVENUE Model & Photographer) and Rusch Raymaker (CEO of AVENUE Models). With such proficient teachers as these the model trainees from AVENUE definitely get a step ahead in the world of modeling.

AVENUE Models is known for always delivering very entertaining fashion shows with professional models who grace the catwalk and wow the audience. The opportunity to possibly be ranked in the category of models with such a reputation is huge for the model trainees. They will be sure to step out on the runway and show off all they have learned to impress both the audience and their teachers in order to try to secure a spot within the prominent agency.

Date : September 14, 2008 (Sunday)

Time : 12 noon slt

SLurl : http://slurl.com/secondlife/Royal%20Properties/183/202/224

AVENUE Models' land and build is sponsored by:ROYAL PROPERTIES AND JC DESIGNS
© A WILDER PR INC. PRESS RELEASE SEPTEMBER 2008

Rusch Raymaker and the SL Fashion business

I left you last week at the end of my personal tour of Avenue Models. Rusch Raymaker had been showing me around her impressive building. And no, I hadn’t gotten to met any of the 30 models on the books; and to cut the suspense immediately, let me tell you that I didn’t get to meet them later either. But I was warming to Rusch, who was now talking to me in her office.
Rusch is a woman with some very interesting ideas about the world of Fashion in SL. She is also somebody with a Mission, which we’ll get to later.
We began by taking about the Exxess fashion show I’d been to and where I’d first met Rusch. I told her how impressed I’d been;
Rusch Raymaker: *beams* that is one of our best shows yet and more to come :)
Rusch told me that the show took about a full week's work to put together. (And in case you didn’t know, the work-day for people at the top of the fashion industry is probably way over 20 hours work per day). She said she’d hardly slept the whole time; she’d been in Mad Max mode thought. (Don’t think “Max Factor” here folks; we’re talking about a mean and determined Mel Gibson pushing the accelerator through the floor). Eight models had been used on the show. I’d been overawed by them, and Rusch agreed that we’d been treated to the pick of the cream.
Getting exposure is probably one of the toughest challenges for designers wanting to go beyond word-of-mouth marketing. I asked Rusch if the Agency’s PR service wasn’t perhaps the most essential cog in the machine, but she told me that really it was a combination ... the main thing was the creative direction of the show combined with seamless coordination and good PR work of course.
The staging of course can be very important – as it had been for the Exxess show, which worked in total harmony between the collection and the setting. Rusch agreed with me that it would have been impossible to have staged it on a set of floating clouds.
Actually, considering that Rusch is bringing over 18 years of experience in RL event production, choreography and marketing and has created fashion shows for some of the really big names in RL fashion, she’s really offering a good deal here. And she told me that although Avenue could do a normal runway show for less than $15k, clients will come to Avenue (and pay) for quality and original show concepts that will help set them apart from the other shows. Again, it’s all about getting the right exposure.
Our conversation turned to the Modelling school, Avenue Academy which started in June and so far more than 20 students have signed up.
Models impress me. The way they walk, mainly. I wanted to know how much of the models was actually *them*, and how much was the Avenue mould, so I asked whether Avenue had developed its own special modelling pose AOs to get the girls in the Academy sliding down the runway the way they did, but no, the girls chose their own from a range of available AOs or huds, and they select appropriate poses suitable to the show and designs.
It’s just like RL. To be a model they need to have a good base to start off with in terms of their shape and skin, although anybody can enrol in the academy (although personally I can’t see really grotesque people, or tinies, or furries really wanting to do that, but this is SL and anything is possible).
Rusch said that getting to the top in SL modelling depended mostly on whether models in SL have that eye... the ability to shape the aesthetics of their own beauty, unlike RL where apart from maybe getting plastic surgery you get what you’re born with.
So why do women come to Avenue to learn how to model? Rusch’s answer was really the same as you’ll find on her web-site; Avenue Academy is able to provide them with comprehensive and practical training from top working models in SL and help them get emotionally and mentally prepared for the industry as well. The lessons they learn from experienced working models is invaluable, and Avenue sets standards for their trainees to aspire to and help them get started in modelling.
And then, for me at least, the conversation got to really interesting ground. I told Rusch that I’d slanted my first article around a not-much-thought-out preconception that Top Models were something like every man’s fantasy, a kind of unattainable sexual goal. Very quickly (at the speed of light even) Rusch’s reply flashed on my screen, that she hardly thought that models do it to become a man's fantasy.
I wasn’t looking to provoke Rusch in the least, and I went on to say that in reality, men had little to do with it. The models were there to appeal to women, to show them their own fantasies about themselves, how they wanted to look, who they wanted to become. And it’s true.
It’s women who buy the clothes, and the men just pay (at least they do in RL fashion. In SL the women pay unless they’re very lucky). Fashion is really for women, by women and all about women. Male fashion is of course a thriving niche. But go to any mall and compare the number of women’s stores to men’s, you’ll see. Fashion, and Fashion models, are fantasies for women.
Subtly changing the subject, Rusch told me that for her it was its really all about the designers, presenting their brand and designs with the best models and show production and PR
When we started winding up the interview, I finally discovered Rusch’s Mission;
Why does someone start an Agency and a modelling Academy? In Rusch’s case it was simple. She’d seen so many women in SL, beautiful women, having to resort to escorting, camping and such. Her answer to that was to start up an agency which would let women partake in a fun vocation and experience in SL without having to sell themselves out.
Rusch left me with a “goodbye sweetie”. Hamlet the man hiding beneath the Clark Kent suit bristled a little. I don’t really *do* sweetie. But she meant well. And this is Fashion, after all, so I let it drop.
I went back to my very wonderful new office with nameplate in the SL-Newspaper building. My next challenge was going to be meeting the icy stare of an Editor armed with shiny sharp pointed steel scissors ready to dress me down to size after last week’s exercise in self-indulgence.
But it seems that my luck’s still holding, because you’re reading this. Or maybe I’m just learning some of the tricks?
Hamlet Kornbluth

(This editor needs someone to learn to count - I believe I said 500 words?) Dana

Discovering Versace style in Avenue Models

I’m a lucky man. People have been telling me that getting a job on this paper is almost as difficult as convincing the person you’re talking to that you’re not also dealing with 10 other IMs at the same time, i.e. it’s tough, almost impossible, and you’ve got to be the most convincing person on the block. But, I wrote a piece, they liked it, and now it seems I’m getting a shiny nameplate to put on the door of my very own SLN office.
Before I actually screw the nameplate onto the door, my conscience tells me that I really ought to write another article just to make sure this isn’t just a virtual dream (but isn’t SL just that anyway? OK, let’s not go there!)
Your cub reporter gave himself a very quick avi relook to appear something like Clark Kent, the Superman hormones hidden beneath a neat suit. And those famous Clark Kent glasses?…nah, best not to over-do this for now. And I set off on the reporters’ trail.
I wanted to discover fashion on SL. What makes it happen, and how does it work? A good starting point might be to go back to the people involved in the show I covered last week and really get to know what makes them tick. And maybe some thoughts of my own too, if my editor lets me get away with it.
So I began with a very smart and determined lady. You want style? You want precision and ambition? You could do no better than to call Rusch Raymaker, head of Avenue Models.
This is one very impressive lady.
The first thing that strikes you when you meet Rusch is the uncanny resemblance between how she looks in RL, and her avi. When I asked her how she'd managed that, she said that she'd just kind of projected herself onto her avi, what she was in RL was intrinsically what who was in SL too. Now I know there is a new service which can actually project your photo into your avi (read about it in Neuron Bandit's article this week on avatar customisation), but I'm sure it wasn't that. It's just that there are some people who seem to get things just right, all the time, and without even trying.
Annoying for the rest of us!
Rusch set up Avenue a while back, and then left to do whatever it is that people seem to do in some weird place referred to as RL, and has now returned, with a vengeance, a woman with a mission.
Avenue’s building is almost intimidating, it’s so….fashion. Think Versace, and think of those beautiful Italian palazzo around Lake Maggiore, and you’ll get the general feel of the place.
Rusch led me off to start our tour of the premises. We began with the Models gallery, where clients can get to see the pictures of the models on Avenue’s books.
Your eager reporter was more than delighted to see some of the most amazing looking women in SL, and started wondering whether and when he’s actually get to meet the models. I may get back to that later, but I promise you, meeting the models wasn’t my main motivation for the interview.
There are over 30 models in the Agency; and Rusch, who probably knows the contents of her web site by heart, told me that they “celebrate beauty in its diverse varieties from glamour pusses to naughty nekos to even goth and vampirellas”. Actually, her web site also mentions “walking on the wild side on a tight leash in latex or leather”, but maybe sensing my growing interest in the photos I was seeing, Rusch probably decided to leave that bit out. Wisely, maybe.

We passed through a flowery area that was meant for people to “chill around” in. Do people really just “chill? I have no idea. But the area was really soft and flowing, femme even. A total contrast to the dark black metal and fire of the show I’d been at a couple of days before.
We went on to the runway pool. Avenue hold shows there, where the models walk on runways surrounded by water. I couldn’t help thinking that with their long legs, and those amazing strides, wasn’t there a risk of falling into the pool? Rusch smiled, no, the models were all very experienced, and that never happened.
Seemed like Superman the rescuer would have to stay hidden beneath his Clark Kent suit.
And then we got to the Spa Lounge, where models and friends can hang out. The most wonderful place, with luxuriant couches and spas. Did I mention Versace? Just visit this area and you’ll understand. Your reporter couldn’t help noticing the different pose-balls in the area. “Cuddle”? And then he got back to thinking about the 30 models. Would it be possible to sneak back under cover of night? Lost in thought, while Rusch was already really far, waiting for me to catch up with her.
We went on to the Photo Studio, a huge place, with ceiling to floor, wall to wall panels, radiating light. The neat trick is that all the panels are programmable, letting you put any texture you want in there. Amazing possibilities for photo shoots. There is a team of 8 photographers in Avenue Studio and they cover models’ portfolios, events such as weddings and commercial work too.
I asked Rusch what was the most outrageous shoot they’d done to date in the studio, not at all thinking about those walking on the wild side aspects that she’d forgotten to tell me about before.
Rusch Raymaker: lol hmmmm a model on a horse?
A model on a horse! Hiding my disappointment (the Queen of England regularly goes and reviews her mounted guard whilst sitting on a horse, it’s no big deal, really), we moved on to check out the runway in the sky, built on floating clouds. It’s for shows, and the academy classes are held there too.
So we finally got on to subject of Rusch’s famous modelling school, the Academy, the place where beautiful women go to discover how to transform themselves into glamour goddesses.
I was going to have a lot of questions about that, and I also wanted to get a very clear picture about what the people like Rusch are doing for fashion in general in SL. This was the time to get comfy in Rusch’s spacious office and begin a serious discussion.
But I’ve run out of space for this week, so I’ll be back next time with what I learned about the SL fashion business.
And if you’re reading this article, it means not only I managed to get it past my editor’s watchful eye, but also that I did finally screw that nameplate onto my office door.
Like I said, I’m a lucky guy.
Hamlet Kornbluth

A Newbie in Paradise

I just had the most amazing opportunity ; someone was needed to cover “A New World Order”, the Exxess Designs Fashion Show by Avenue Models. Did I want to do it? Me, a heterosexual full-blooded male, up-close to Avenue Models’ amazing women, all wearing Layja Vidor’s incredibly arousing and sensational creations? Do some people in SL dress up as furry bears? Did a kid ever turn down an offer to run free in a candy store? Of course I jumped at the chance!
Grabbing my shiny new “Freelance writer for SL Newspaper” badge, I waited patiently for the TP to a secret rendezvous that was going to happen in what seemed to be an enormous black hanger hidden in the darkness of the night sky.
When the rezz cleared, I found myself inside. Metal blackness, lit by walls of fire, cordoned-off with heavy chains. The most amazing décor, something like an opera stage for Dante’s Inferno. Zasa Rossini of La Belle Vie furniture had built the stuff that dreams are made of.
Adjusting to the light, I looked around. Here were my new found peers, the SL media crew, the fashion writers. And then I looked again. Were these the media hacks, or had the show begun, and I was seeing the very latest walking fashion statements? They were indeed journalists, but the fashion, the quintessence of style everywhere I looked, was truly amazing. I knew I was going to enjoy the evening. The devil wears Prims.
Thank heavens for Avenue Models’ PR people! To my very great surprise, the appeal to remove scripted objects actually worked! Can you imagine the guys in a brewery turning off the beer? Or women fashion writers taking off their shoes? Yes, their shoes? Well, they did! And then I reminded myself, this is SL, the place where the impossible can and does happen.
The lag under control, the show began. Rusch Raymaker, Avenue Models’ CEO, presented her amazing models showing the very latest Exxess Designs collection. Did I already mention that I felt like a kid running wild in a candy store? Those models, those clothes, and me, front row, next to them? Yes, I sure was enjoying the evening.
Layja Vidor’s collection, “A New World Order”, is sublime. These are not clothes you’re going to wear when you have dinner with your parents. They’re probably not clothes to wear for the short distance between the exit of your apartment building and the taxi across the sidewalk. But this is a collection that’s made to kill once you arrive at the party, believe me.
Textures that I have seen nowhere else (where did she get them? Did she make a deal with a gentleman with horns and a red cape and sign it in blood?). Spikes, claws, chains, bracelets that just seem to float, you name it, you desire it, you have deep fantasies about it; you can have it! Layja makes it work, and she avoids any kind of vulgarity or perversion in the process. Just pure style, pure fashion, and, dare I say the word? Pure beauty!
Rusch Raymaker said she was very pleased with the way the show had gone off and to expect a new era in modelling from Avenue.
Fashion in SL had always seemed to me like a glorified “ Barbie’s New Haute-couture Fashion Set”. I told her I live in Paris, at the very center of the RL fashion world. And I said how I had always been convinced that pixels for avis in SL are all very fine, but for true creativity, you need to visit our Avenue Montaigne I found myself saying that the show had been a true revelation for me, and that today, the real creators, the best designers and stylists, are right here in SL. I even went as far as saying that RL designers should come into SL and learn what can really be achieved.
Now that’s something, isn’t it! Think about it folks.

By Hamlet Kornbluth

A NEW WORLD ORDER

an EXXESS Designs Fashion Show by AVENUE Models

Come Friday July 19 at 10am, witness AVENUE Model's much anticipated relaunch fashion show in collaboration with EXXESS Designs. This will be a synergy of two powerhouses AVENUE Models and EXXESS Design that are sure not to disappoint those in attendance. You are invited to the first fashion show for AVENUE Models since its amazing grand reopening in June. The show will feature the fierce fashions of EXXESS Designs. If you have never experienced the look of EXXESS you are definitely not going to want to miss this show.

If you have seen EXXESS we know we will see you there as well because you know what awesome outfits will be featured. EXXESS Designs is a store that when you venture into it, you will not leave out without purchasing some of the "killer" outfits that you will find inside.

EXXESS Designs opened in November of 2007 by the gifted designer Layja Vidor. Layja puts a lot of time into everything she makes. She makes not only some of the hottest clothes you will find in Second Life but also hair and accessories as well. She admits that she does not sit and think about the outfits she just starts working on them and wait to see what it is to become. Therefore, even she has no idea when first working on one of her extraordinary outfits just how extraordinary it will turn out. she has a knack of making some of the sexiest clothing and well fitting clothing that appeals to a wide range of people in Second Life. The show's producer and choreographer will be none other than the unprecedented CEO of AVENUE Models, Rusch Raymaker. Rusch has produced and choreographed fashion shows in Second Life since the opening of AVENUE INC in 2007. She brings with her over 15 years of real life experience and creativity that will set high standards in the fashion world of Second Life making AVENUE Models a tough act to follow.

The combination of the beautiful talented AVENUE Models plus the show stopper clothing from EXXESS is sure to be and epic event that anyone who is a fashionista or a lover of beauty do not want to miss. Rusch Raymaker has teamed up with the proprietress and CEO of the infamous La Belle Vie furniture, Zasa Rossini, who is the builder of the fabulous runway that is set to amaze all those attending the event. The show will feature some of the top models not only of AVENUE but of SL world of modeling. It is sure to be a show stopper to see this bevy of beauties all on one runway together. The show will be RSVP only, therefore, it cannot be stressed enough at the end of the release who you should contact for the teleport into the show location and when. With the models and the designs that will be featured it is sure to fill up quickly so make sure you will be among the lucky ones that get in before the show location has reached its capacity.

For questions regarding EXXESS Designs or an interview please contact Layja Vidor. For all questions and interviews regarding AVENUE Models please contact Rusch Raymaker.

Grand Reopening of AVENUE INC & AVENUE'S new television show

You are invited to the grand reopening of AVENUE MODELS. AVENUE INC, originally opened its of the forces in the modeling business doors in 2007 and quickly became one to be reckoned with. Now it is back and better than ever. AVENUE is not just back with the promise of more of the most amazing fashion shows you will see in SL, but there is now a very exciting television project in the works that will keep you on the edge of your seats wondering what will AVENUE be coming up with next. The show will be presented with the top names in fashion designers, magazines, photography and sponsored by real life companies who want to be a part of this groundbreaking television broadcast.
AVENUE INC now has a beautiful quarter sim and one of the most stupendous builds you will ever lay your eyes on in Second Life. Land courtesy of Relic Starbrook and his wife Kimberly Laughton, owners of Royal Properties. The look of the new company is something that is so grand it is definitely a must see and the gorgeous build is brought to you by JC Designs fabulous owners and designers, Babe and Eyeing Daligdig.
AVENUE INC, is the umbrella company for AVENUE Models, AVENUE Studio and AVENUE MODELS Academy. AVENUE is founded by Rusch Raymaker, CEO, and by her side is a team of highly professional and qualified fashion, creative and marketing professional. Striving to continuously take the world of modeling to another level, AVENUE is certainly one to watch.
AVENUE MODELS Academy is a new addition to the fold. The Academy is currently accepting new students to attend the upcoming classes, scheduled to begin in the first week of July. Discover your modeling potential or update your modeling skills by joining the Academy where you will be provided the most comprehensive training any SL model would require. Taught by experience working top models from Runway Kidz, Runway Magazine and AVENUE Models, students will be taken on a journey of uncovering the best in themselves...preparing them for the modeling industry. For more information about becoming a student in this esteemed Academy contact Head Instructor, Kryptonia Paperdoll.
AVENUE MODELS has always set themselves apart from other agencies with their wide diverse variety of models. AVENUE truly celebrates beauty in all forms and the models at AVENUE are anything but typical beauties. AVENUE Studio is still known for being one of SL's most advanced and largest photography studios representing a team of 7 photographers that offer complete photography services for every occasion and business need including design and post editing services. If creative fashion shows, beautiful models, a luxury sim with an extraordinary build to match, and exciting television shows are things that interest you, AVENUE INC should definitely be a place that you keep an eye on. The future of SL fashion is about to be revolutionized...be a part of it.
AVENUE land and build is sponsored by: ROYAL PROPERTIES & JC DESIGNS