Monday, July 9, 2007

STELLA MCCARTNEY brings her fight to SL......

From Thursday STELLA MCCARTNEY and PETA will be staging the first ever anti-fur protest in Secondlife, running for a week on a private island. Events will run from the 12th noon SLT until the 19th of july.
"We are always looking for new ways to raise awareness about the extreme suffering that animals endure on fur farms and in cruel leg-hold traps in the wild, so when Stella came up with this idea, we were on board from the beginning," says PETA president Ingrid Newkirk. "Stella's Second Life fur protest is a light-hearted way to draw attention to a very serious issue." "Sometimes it's nice to have a bit of humour on serious subjects,"
A contest will be running over the week for a new slogan - Stella's own slogan "I'd rather be pixelated than wear fur" will be emblazoned on free t-shirts that will be on offer - the contest winner, chosen by Stella Mccartney herself, will receive free tickets to her upcoming spring & summer collection in Paris. Goodie bags from PETA will also be available!

I know where I will be this week! where will you?
Dana XxX

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