MODAVIA FASHION MARKETING LAUNCHES NEW VENTURE

Modavia Productions Announced

April 14, 2009 --- Poptart Lilliehook, CEO of Modavia Fashion Marketing and publisher of the Modavia Fashion Directory is pleased to announce the launch of a new division, Modavia Productions. This new subsidiary of the successful fashion house will produce major fashion events, seasonal revues and special interest showcases for the fashion industry within Second Life. While remaining wholly owned by Ms Lilliehook, the production company will be headed up by Payton Heron, ex Creative Director of RUNWAY Productions, and will act independently of the Fashion Directory.


According to Ms. Lilliehook, “Modavia Productions will add event production to our stable of fashion marketing services and will increase our reach into the industry as we continue to fulfill our remit of showcasing the best of fashion design in SL. This move will enable us, for example, to fulfill requests from the many designers showcased in our Fashion Directory, who have been asking us for some time to produce more fashion revues and industry events. We are extremely excited to announce at this time that we will be taking over the hosting of Fashion Week with the next event planned for the Fall to coincide with the New York event held in RL. We hope designers will continue to provide their support for this concept as they have done in the past.”

RUNWAY Model of the Year, Modavia Supermodel, and marketing guru, Payton Heron, will work with designers to ensure that garments are presented to the consumer in line with their vision for the brand and that all related marketing activity is well executed. Payton will also play an integral role in all aspects of the productions, from casting and set design to choreography.

“I am extremely excited to develop this new production company for Modavia and bring fashion events to a new level of entertainment. Modavia's reputation for excellence and the company's strong relationships with designers and stakeholders in the industry means we are very well placed to move forward at this time” says Payton Heron.

Modavia Productions will be based on Lombok Island, at the current home of the Modavia Fashion Directory, Modavia Designer Wardrobe Giveaway and the Modavia Supermodels and Models groups.

For additional information, contact:
Poptart Lilliehook
CEO, Modavia Fashion Marketing
contact.modavia@gmail.com