Second Life branding

A topic close to Design, is Branding. Of course you can design and build things, but how to sell it? Or .. if you have a RL company selling objects or services, how do you sell those online? Second Life is, like many other platforms, a great way to reach out to your clients and affiliates. And not only that, you can also use it as a medium to sell your things.

Text 100 is the name of a RL company who are specialized in branding. Getting word out, reaching out, focusing on new media. And after having 29 RL offices all over the world, they've now opened office # 30 in Second Life.

Here is a movie of a speech of Andrew McGregor, regional director for Text 100, recorded at Picnic 06, a New Media event held in Amsterdam. He talks about how a medium like SL can have an important meaning to companies, and what their view is on Second Life and where it will be in the near future.