NEW OWNERSHIP FOR ASpiRE!

*Duality, Inc - A Second Life® Based Promotions, Marketing and Publishing Companythat Caters to the First and Second Life Fashion Scene Acquires Long-Time SL® Fashion Empire, ASpiRE!*

Aspire, one of Second Life's original fashion magazines and modeling agencies has been purchased by Duality, Inc. Duality, a first-life corporation that operates out of Second Life, came on the scene with the launch of Depth Magazine in January, 2008. Duality is also the parent organization for Duality Photography; Posture Poses and most recently, Miss SL Universe 2008's print modeling agency, Doll, Inc. Duality co-founder and CEO, Kristianne Matfield, has been a player in the SL fashion publishing scene since shortly after her arrival in SL in July of 2007. Beginning with her personal fashion blog, Matfield quickly became the go-to girl for First/Second Life marketing companies searching for assistance in event planning, hosting and management. Matfield joined the staff of ASpiRE! Magazine in November, 2007 as a staff writer before launching her own magazine with her partner, the accomplished photographer and Duality co-founder and President, Benderoverand Hammerer. Before long, Aspire founders Bianca Darling and Trina Noland asked Matfield to step in to the role of Aspire Magazine's Lead Stylist and then, Editor-in-Chief.

"There's no denying that Aspire has long-held the role of virtual fashion promotion powerhouse. Bianca and Trina brought to it a vision that allowed it to succeed in the way that it did and I was honored to become part of the team," says Matfield. "When I recognized that their time in Second Life was limited and fresh competition was picking up almost daily, I wanted to be sure that Aspire didn't lose its place as leader of the pack."

Duality, Inc has slowly been gaining momentum behind the scenes, too. Their first magazine, Depth, rushed on the scene amid significant mystery and hype at the stroke of midnight on January 1st, 2008. A new, fresh approach and a rogue staff of two (Matfield and Hammerer) was out of the norm for the SL magazine scene. Duality also parented Matfield's and Hammerer's side businesses, Duality Photography and Posture Poses. But that's not all. Babyhoney Bailey, Miss SL Universe 2008 and the grand prize winner of the 12Avatars Calendar competition, had been working on her own to start a new and inventive approach to modeling in SL by focusing on print work versus runway with agency Doll, Inc. Bailey's ideas are countless and she and Matfield began working together. In a bid to recapture some of the excitement and fresh vibrancy that Aspire was known for, Bailey joined the Duality team as Vice President and Doll, Inc became a fourth facet of the growing company.

"Anyone who's met Babyhoney Bailey knows that she is full of fantastic ideas. Her long-running and successful experience in the SL modeling world makes her a natural choice for the position of Agency Director in the modeling facet of Duality. I'm truly excited about the plans we have in place for the Agency," Matfield explains.

Matfield, Hammerer and Bailey recognize the work they have in front of them and want to reassure the current staff of Aspire's Magazine and Modeling Agency that everyone who wishes to remain a part of the team and is ready to work as hard as they are to propel the company to new heights is welcome:

"The first step," says Matfield, "is regrouping all of the staff and making sure we're all on the same page and everyone is left feeling confident about our plans and motivations moving forward. I foresee that happening in a series of meetings over the next several days. I know that mergers and acquisitions can leave anyone feeling unsure of the future and before there are any visible changes in the structure or face of Aspire, we want to reassure all of the loyal staff, vendors, advertisers and partners that Aspire has very positive things in store for its future. Bianca and Trina both worked so hard to make Aspire the top agency and magazine through their integrity, loyality and dedication. I speak on behalf of my partners when I say confidently that we are proud and honored to be able to continue their legacy and are anxious to build a working relationship with all of Aspire's existing affiliates."

At this time, the SIM, Groups and staff structure will all remain unchanged aside from the addition of the new management staff. Any notable changes will be posted on the Aspire blog (http://www.aspiresl.blogspot.com/) when they occur. A staff directory will be provided in the coming days.