Poptart Lilliehook joins LeeZu Baxter Designs as Chief Marketing Officer

LeeZu Baxter, CEO, founder, and the creative powerhouse behind the LeeZu Baxter Designs brand announced today that Poptart Lilliehook will be joining LBD to head up the couture fashion house's marketing arm. Poptart is a top SL model and seasoned marketing professional who brings a robust track record in advising RL companies in both the FMCG and luxury brand sectors. "As well as bringing a wealth of RL experience to the role", said LeeZu Baxter, "Poptart will also bring a keen understanding of the couture market in SL. We believe that this unique skill set will add enormous value to our brand going forward".

Poptart, who currently holds the role of VP Fashion at Modavia Fashion Marketing, will be responsible for all marketing, public relations and promotional activity at LBD. She replaces Payton Heron who has left LBD to pursue other opportunities.